christopher mcgauran
The digital campaign for Larceny Bourbon was all about the legendary story behind John E. Fitzgerald. The story was told through an attractive website along with a fun Facebook experience. Users were encouraged to uncover the truth about John.E. Fitzgerald, share craft cocktail recipes, and learn the process of how Larceny is made. An attractive, easy to use website was designed along with Facebook and YouTube integration. The mobile experience is even more interactive with touch screen mapping for recipes and education of the distillation process.