THE STORY
Funshade makes industrial, tough, commercial umbrellas that are very large in size and are built to withstand the elements.
THE OBJECTIVE
Show how a Funshade is the last outdoor umbrella you will ever buy. They also are usually installed in a lot of fun areas like pools, theme parks, water parks and recreational areas. Two campaigns were created. The first focused on the "toughness" of the parts and the second targeted the fun aspects of the product.
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