Ellis Park

THE STORY

In 2011, Ellis Park horse racing track in Henderson Kentucky decided they needed to increase their attendance with a new strategy to help spread the word about free admission days and the uniqueness of the park with an emphasis on more than just horse races. Ellis Park also holds ostrich & dog races on a daily basis.

THE OBJECTIVE

Create a print, outdoor, online and TV  campaign with an emphasis on fun, family and the idea of heading to Ellis Park on the weekends, weekdays and even workdays. When you think of Ellis Park, you think of alternative, different fun compared to every day activities.

THE RESULT

"Get Distrackted" became the idea. Using a simple misspelling of the word "distracted", the idea and headline were created. Clever visuals and humorous scenes were flushed out to lend the idea of getting distracted from everyday life while at the park. The campaign also poked fun at the everyday grind in peoples work lives, and how just about anyone could use a little fun once and a while. 

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a. print ad

b. print ad

c. transit ad

d. outdoor

e. outdoor

f. animated web banner ( Banner contained animated animals running back and fourth with messaging about the park. It was indeed very "distracting" )

g. TV Spot

h. TV Spot