christopher mcgauran
THE STORY
Courvoisier’s international imagery for social media, ecommerce, and content needed a refresh for 2017. The monotone images they had been using for years and had paid a large amount for, were starting to appear outdated and repetitive.
THE OBJECTIVE
Travel to Jarnac France to the Courvoisier vineyards during the 2016 grape harvest and capture everything about the brand and how it’s made during this special time of year. Complete and capture beautiful timeless photography to be used for years to come and within a budget well under professional photographer rates.
THE RESULT
With a crew consisting of myself as the photographer and one stylist, 3 cameras, and one drone, we traveled to Jarnac & Paris and captured over 2000 images in 5 days of intense shooting from dusk until dawn. We covered 3 vineyards, the distillery, the cooperage, the chateau grounds, the bottling plant, Paris city vignettes & more. The client was ecstatic with the results and the images have been used in multiple channels in the UK and have now started to appear in media for Courvoisier USA.
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