Copywriting

THE STORY:

In preparation for a presentation for Heaven Hill Distilleries in 2011, I wrote and art directed two additional campaigns to provide more range to what was being presented. While neither campaign was chosen, they scored incredibly well in focus group and online testing. One campaign actually out-scored the winning campaign that eventually became the "Seriously Good Bourbon" campaign. I wrote all headlines and taglines in these two series and established myself as a copywriter in addition to being a designer.

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