christopher mcgauran
The "Sociability" campaign for Burnett's Flavored Vodka gave users a fun interactive experience highlighting all of the different flavors ( over 33 in all ) and emphasized "More fun with every flavor." Users are treated to bright fun party scenes, highlighting social events, and great parties. The campaign used Facebook, Tumblr, and a free smartphone mobile recipe app to communicate to users and make Burnett's more "fun."